District196.org debuts a new design and district logo as part of a new brand identity that District 196 is rolling out this fall. The goals are to further unite the district’s many outstanding school communities, strengthen its reputation for providing high-quality educational opportunities for students, establish greater consistency in look and language across the district, and to differentiate District 196 from its competitors.
The new logo and tagline – “One District. Infinite Possibilities” – were developed by Peter Hill Design, Inc., of Minneapolis. The logo and tagline were selected based on research and input from a variety of district stakeholders, including staff, students, parents and School Board members who were surveyed last school year.
The new logo features three interconnected infinity symbols – one red, one blue and one yellow – that are circled by the words “Academics ● Arts ● Athletics” to symbolize District 196’s long-standing commitment to the triple-A philosophy of providing students with boundless opportunities in all three areas. The infinity symbols also represent the three largest communities served by District 196 – Rosemount, Apple Valley and Eagan – as well as elementary, middle school and high school levels of education.
“When people think about District 196, they mention words like achievement, excellence, community, opportunities and our triple-A philosophy,” says Communications DirectorTony Taschner. “It’s a big part of what sets District 196 apart from the rest.”